News for 'Big Brands'

Meet the underdogs: Lesser known brands that can take on biggies

Meet the underdogs: Lesser known brands that can take on biggies

Rediff.com3 Apr 2015

The InFocus M2, priced at Rs 4,999, has got a good response online.

The Top 15 Hindi Film Songs of 2023

The Top 15 Hindi Film Songs of 2023

Rediff.com12 Dec 2023

Songs from big ticket movies regaled on the strength of spunk and swagger even as pre-existing bangers like Diljit Dosanjh's Lover in Rocky Aur Rani Kii Prem Kahaani, Kohraa's Beqarar Karke Humein in Jawan and an Iranian wedding favourite Jamal Kudu in Animal grew a brand new fanbase in the course of enhancing the storytelling values.

Must See: Museum Of Possibilities

Must See: Museum Of Possibilities

Rediff.com26 Oct 2023

It showcases products that help the differently abled live an independent life.

Brand play in cards business

Brand play in cards business

Rediff.com31 Oct 2013

While Visa and Mastercard slug it out for leadership, analysts say RuPay has the potential to cause disruption and eat into their market share.

How Samsung is battling a brand crisis

How Samsung is battling a brand crisis

Rediff.com19 Sep 2016

Finding a solution is critical to prevent a crisis from blowing up.

Indian beauty brands eye global markets

Indian beauty brands eye global markets

Rediff.com25 Apr 2007

Huge investments, product placements and competitive retail strategies are spurring the wellness industry.

Brand on the run

Brand on the run

Rediff.com18 Jun 2005

Should Tata be ranked India's best brand?

Should Tata be ranked India's best brand?

Rediff.com18 Aug 2014

Famous and long believed to be trusted Indian brands have wilted against foreign brands, says Mohan Guruswamy.

Brand building: Why oil companies avoid sports stars

Brand building: Why oil companies avoid sports stars

Rediff.com15 Sep 2016

Many believe that marketing budgets could be a hurdle.

Tatas get cracking on their global branding exercise

Tatas get cracking on their global branding exercise

Rediff.com7 Apr 2014

The branding exercise is estimated cost Rs 100-200 crore to the Tata Group.

Big 3 and why the tennis world will soon change

Big 3 and why the tennis world will soon change

Rediff.com12 Mar 2021

ATP chief Andrea Gaudenzi says tennis is strong enough to thrive after Roger Federer, Rafael Nadal and Novak Djokovic hang up their rackets.

Focus shifts from exports to import substitution

Focus shifts from exports to import substitution

Rediff.com8 Sep 2023

It started out as a Production Linked Incentive (PLI) scheme to make India an export hub. But after many a twist and turns, the latest 2.0 PLI for IT hardware, for which the 40 eligible candidates have applied till its deadline, is now focused on 'import substitution'. The scheme will help in reducing India's over-dependence on imports (80 per cent of laptops are imported), especially from China which include laptops, tablets and servers.

Branding Nano as the cheapest car was a big mistake, says Tata

Branding Nano as the cheapest car was a big mistake, says Tata

Rediff.com15 Jul 2015

'The launch of the vehicle was successful beyond expectation'.

STAR unifies branding for sports

STAR unifies branding for sports

Rediff.com6 Nov 2013

The company changes the names of its many sports channels, such as the acquired ESPN and dedicated Star Cricket, to Star Sports 1-4, that will bear out its multifarious sports strategy.

In choosing Alphabet Inc, Google joins a branded crowd

In choosing Alphabet Inc, Google joins a branded crowd

Rediff.com11 Aug 2015

Google has a lot of experience with legal troubles over intellectual property.

LinkedIn brings Priyanka as brand influencer

LinkedIn brings Priyanka as brand influencer

Rediff.com8 Nov 2016

By roping the Bollywood star, the professional networking platform looks for wider appeal and a mass audience.

How brands are wagging the digital tail

How brands are wagging the digital tail

Rediff.com10 Jul 2015

According to Nielsen India online viewership has doubled since 2011.

Tamanaah is Zee Telugu's brand ambassador

Tamanaah is Zee Telugu's brand ambassador

Rediff.com31 Mar 2015

Get your lowdown on what's happening in Telugu cinema.

Will rain determine the fate of Ashes?

Will rain determine the fate of Ashes?

Rediff.com18 Jul 2023

Rain can be an ally for England, says Stokes ahead of decisive fourth Ashes Test

30 RD Burman Gems You May Not Have Heard

30 RD Burman Gems You May Not Have Heard

Rediff.com4 Jan 2024

Sukanya Verma remembers the Boss in 30 of his underrated, overlooked gems in Hindi film music.

For Tata Sons, Air India is a passion and a national mission: Chandrasekaran

For Tata Sons, Air India is a passion and a national mission: Chandrasekaran

Rediff.com10 Aug 2023

Tata Sons chairman N Chandrasekaran on Thursday said the best of artificial intelligence and machine learning will be deployed at Air India and emphasised that the airline is not just another business for the group but a passion and a national mission. As Tata Group steers the transformation of loss-making Air India since taking control in January last year, Chandrasekaran said that he most of the time receives "caring criticism" about the airline that also further strengthens the commitment. Speaking at an event in the national capital where Air India's new brand identity and aircraft livery were unveiled, he said the focus is on upgrading all human resources aspects in the airline.

How the global giants plan to strike it big in India

How the global giants plan to strike it big in India

Rediff.com23 Dec 2015

Recently, there has been a mushrooming of international apparel retailers.

Jio Financial Services becomes India's most valued NBFC behind Bajaj twins

Jio Financial Services becomes India's most valued NBFC behind Bajaj twins

Rediff.com28 Jul 2023

Jio Financial Services, a unit of Mukesh Ambani's Reliance Industries (RIL), got valued at Rs 1.66 trillion ($20 billion) following an hour-long special trading session conducted by stock exchanges on Thursday. Shares of RIL's unit got priced at Rs 261.85 apiece - higher than analysts' expectations of Rs 134-224 per share. The price was arrived at after calculating the difference between RIL's Wednesday (July 19) close of Rs 2,840 and Rs 2,580, the price discovered during the first-of-its-kind pre-trade session.

2023 At The Movies: A Double Take

2023 At The Movies: A Double Take

Rediff.com27 Dec 2023

It was a year of so many contradictions and contrasts that it became dangerous to talk about movies, people lost their heads discussing Friday releases, psychiatrists began dabbling in film criticism, and film critics turned into psychiatrists, says Sreehari Nair.

Smartphones: Apple Ahead Of Samsung

Smartphones: Apple Ahead Of Samsung

Rediff.com17 May 2023

Whoever can make acquiring smartphones more affordable will win the sales game.

Where Do Religious Tourists Go?

Where Do Religious Tourists Go?

Rediff.com29 Jul 2023

19 per cent of all travel in India (by bus, train or air) was pilgrimage or religious travel (possibly the single largest after business and family-related travel), discovers Ambi Parameswaran.

India poised to become export hub for Citroen

India poised to become export hub for Citroen

Rediff.com7 Aug 2023

French carmaker Citroen will launch its C3 Aircross Sport Utility Vehicle (SUV) in India by October, and is betting big on exports from India to markets like South Africa, ASEAN (Association of Southeast Asian Nations) and Nepal, a top company executive told Business Standard. Citroen, which sold 6,000 units through Citron C3 and C5 Aircross SUV, is likely to double its sales during the current year, as it has already sold 6,000 units of Citron C3 and eC3 electric vehicles during the first six months. "We are going to start bookings for the C3 Aircross SUV in September and launch it in October. Price will be at the heart of the midsize SUV market," said Saurabh Vatsa, Citroen India branch head.

Hyundai Creta on top as Indians pick SUVs in a big way

Hyundai Creta on top as Indians pick SUVs in a big way

Rediff.com22 Mar 2021

What explains India's love affair with SUVs? They are not exactly "value for money" -- the watchword for brands across segments -- nor always practical. Is it for the badge value? Or the butch imagery associated with SUVs? Maybe both, says Alokananda Chakraborty.

Reliance 1st online AGM to feature brand-new virtual platform, Chatbot

Reliance 1st online AGM to feature brand-new virtual platform, Chatbot

Rediff.com13 Jul 2020

All directors, key officials, and shareholder speakers will be visible and audible and thousands of shareholders, including those from the US, UK, Canada UAE, Japan, HongKong, Singapore, Malaysia, and Australia, will be able to post their questions and eVote on resolutions.

It's up to management to keep bowler fresh and in rhythm: Chahar

It's up to management to keep bowler fresh and in rhythm: Chahar

Rediff.com19 Sep 2023

Chahar also lauded speedster Mohammed Siraj for his record-shattering spell in the Asia Cup and added that the Indian pace attack being in a good shape helps Men in Blue's chances at the ICC Cricket World Cup 2023.

Apple takes a big bite out of locked down India, posts record JFM sales

Apple takes a big bite out of locked down India, posts record JFM sales

Rediff.com14 May 2021

Apple was a fringe player in all key categories like smartphones, notebooks, and tablets till recently. But with the last quarter's record-breaking performance, the brand has established itself in the country's price-sensitive consumer electronics market.

Animal Review: Ruthless Ranbir Goes For The Kill

Animal Review: Ruthless Ranbir Goes For The Kill

Rediff.com1 Dec 2023

Animal's violence isn't for the fainted-hearted unless you have an appetite for Korean style mayhem, like Sukanya Verma.

How Anjali Sud made it Big at Vimeo

How Anjali Sud made it Big at Vimeo

Rediff.com14 Jul 2021

'A lot of young people, especially women, usually go on in their career path thinking to just put their head down and work hard, and the opportunities will come to them.' 'The only reason I became CEO of Vimeo was because I was pushing to create an opportunity to take the company into a different direction.'

Om Puri: The Chronicler Of Cities On The Boil

Om Puri: The Chronicler Of Cities On The Boil

Rediff.com18 Oct 2023

'If it weren't for Om Puri, a whole range of our big city experiences wouldn't have found their honest representations on the screen.'

The Truth Behind Manushi's Cannes Outing

The Truth Behind Manushi's Cannes Outing

Rediff.com8 Jun 2023

'Manushi's trip was very last minute.' 'I did not have her (red carpet) outfit with me. It was already in Cannes.' 'We didn't know what she was going to wear.'

'Netanyahu should resign!'

'Netanyahu should resign!'

Rediff.com19 Oct 2023

'He is ultimately responsible for this failure, having ignored warnings from Egypt and the US about the attacks.'

Are these cheap smartphones worth buying?

Are these cheap smartphones worth buying?

Rediff.com6 Jan 2014

See whether these smartphones live up to their claims of a smart experience without burning a hole in your pocket.

Over 7 mn users download Tata Neu app within seven weeks of launch

Over 7 mn users download Tata Neu app within seven weeks of launch

Rediff.com13 Jul 2022

Tata Neu, the super app from the Tata group, has been downloaded by over 7 million users within seven weeks of its launch. And, the company wants to ramp this up to 150 million users in the next two years, said senior executives of Tata Digital in an internal magazine of the Tata group. According to data from App Annie, a mobile app tracking platform, the Tata Neu app has been downloaded by over 11 million users.

IOC markets Servo brand in UAE

IOC markets Servo brand in UAE

Rediff.com4 Feb 2004

Telecom service providers log in to AI filter to stop pesky calls: Trai

Telecom service providers log in to AI filter to stop pesky calls: Trai

Rediff.com3 May 2023

Telecom service providers (TSPs) have begun to monitor and prevent spam calls since May 1, with the help of an artificial intelligence and machine language-based system acting on the Telecom Regulatory Authority of India's (Trai) latest directive on the matter, its officials told Business Standard. Touted as the first big technological measure against the growing menace of unsolicited commercial communications, all TSPs have confirmed to Trai that they have rolled out the AI/ML tool. The filter system works on the distributed ledger technology (DLT) platform used by TSPs, and is set to go for incremental updates, rules for which will soon be released, they added.